Wacky World of Choc Wednesdays: Cadbury Dairy Milk Thumbs Up

How’s this for the wacky world of choc?

Cadbury Dairy Milk brand, which has a long history of trying to outdo itself with lively stunts and advertisements, recently launched a fan appreciation campaign in celebration of reaching one million fans on its UK Facebook page. So what did they do this time? They commissioned a crew of trademarked-Cadbury-purple-clad sculptors to fashion a giant thumbs up version of the Facebook “Like” button out of 3 tons of Cadbury Dairy Milk bars. Then they broadcast the whole shabang via Facebook livestream over the course of fourty-eight hours.

Here’s a short video (just over one minute long) detailing the building process:

Cadbury donated all the chocolate to a company working to develop renewable fuels, where scientists will use it to continue their research. Clearly, research on chocolate is where it’s at.

Itching to see more of Cadbury’s stunts? You can head over to the brand’s UK Facebook page to check out the 30 foot tall Magnificent Musical Chocolate Fountain they’ve got going on in magical Joyville right now. Or check out this past Bittersweet Notes post on Chocolate Stop Motion Videos for an example of one of Cadbury’s stickier ad campaigns.

And while you’re at it, readers, visit Bittersweet Notes’ fledgling Facebook page and “Like” away for chocolatey updates in your News Feed. I promise to do something insane when the page reaches 1 million fans.


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    Bittersweet Notes is an open source research project on chocolate, culture, and the politics of food. I invite you to join me as I explore the story of chocolate and the life stories of those involved with chocolate at its many stages of production and consumption.

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