Valentine’s Day: Women Being Seduced By Chocolate

Image: Chocolate Heart by Daniel Catt

Well, it’s Valentine’s Day again. Didn’t this just happen last year?

This xkcd comic pretty much sums up my feelings on the holiday:

Valentine Dilemma by xkcd

But the chocolate industry relies on Valentine’s Day for an enormous portion of its yearly profits. And given the history and subsequent commercialization of the holiday, which I explored last year, that means that the usual heavily gendered and sexualized images of chocolate consumption are being broadcast at a fever pitch right now.

Really, there’s so much diversity in these images, I was hard pressed to choose which to show you. And so, inspired by one of my all-time favorite examples of ridiculously gendered advertising, Women Laughing Alone With Salad, I present:

Women Being Seduced By Chocolate

Sometimes their eyes are open.

Sometimes their eyes are closed.

Sometimes their bodies are covered in chocolate.

Sometimes they’re just a mouth.

And occasionally they experience a total loss of control!

Ahhh, to be a chocolate loving woman. Happy Valentine’s Day, everyone!

PS – Today’s the one-year anniversary of le blogue de chocolat d’amusement sans fin. I’ve had such a great time embarking on chocolate adventure with all of you and can’t wait to see where the next year takes us. Thank you for everything!


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    Bittersweet Notes is an open source research project on chocolate, culture, and the politics of food. I invite you to join me as I explore the story of chocolate and the life stories of those involved with chocolate at its many stages of production and consumption.

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